Greetings, Ad-Venturer; it’s time to eliminate the post-purchase blues.
What does your heart say when you hit the open road or head towards the top of the mountain?
That song that exists within your heart is the same song that your customers’ hearts should sing when they buy your product or service.
They’re not, though, are they?
Instead, you hear them hum the unforgiving tones of post-purchase blues. The huff and puff that comes along with questions such as, “did I do the right thing by purchasing this item?” or, “did I just blow a whole stack on something I should have left on the shelf?”
If you had doubts like that when your adventure reached its pinnacle moment, would you want to go again? Of course, you wouldn’t; who in their right mind would?
Persuasion is an art form, and like anything artistic, it is an emotional exercise. Your marketing should take your audience on an emotional journey.
You start with where they are right now. How do they feel? Are they longing for adventure? Craving excitement? Seeking exploration?
Knowing where to start is half the battle. Without that piece of the puzzle, it can become almost impossible to be the guide that your customers need.
So many businesses falter at the first hurdle because they don’t take the time to understand the emotional wants and needs of their audience.
Get in the heads by getting in their hearts, not the other way around.
If your marketing isn’t hitting all the right notes, then it is time for you to let us at Ad-Venture join you on your grand adventure.
Hit reply to this email and talk to us about your next adventure.
Until next time
Ad-Venture – helping you eliminate post-purchase blues with great copy
Ad-Venture is a copywriting agency, but it’s not just any old copywriting agency- it’s mine.
I write blog posts, magazine articles, EBooks, social media content, E-Mails, and more. I love to write, and copywriting allows me to use my talents to help other people and get paid. I’ve no interest whatsoever in living the ‘starving artist’ life.
I have written for some incredible brands in my time in all manner of different niches. My copy has contributed to selling hundreds of thousands of pounds of products and services.
I’m not cheap, but I am very good at what I do and worth every penny.
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